Sales & Marketing Strategy and Content Development
Selling more products and services is key to growing your business…
The Chartered Institute of Marketing defines marketing as: -
“The management process responsible for identifying, anticipating and satisfying customer requirements profitably”
At CULTIVAR Consulting we believe marketing is about getting the right product or service to the customer at the right price, in the right place, at the right time.
A common mistake made by non-marketing decision makers is that marketing is simply about communications. Communication is important, but businesses first need to know what motivates and satisfies both the current and evolving needs of their customers.
At the heart of any sound, strategically grounded marketing plan you'll find in-depth research, understanding and insight. The research must be analysed, evaluated and formulated into a strategic plan so that business goals can be delivered. These findings drive key decisions on product, price, place and lastly, promotion - which is the communication part.
We help our clients in designing and implementing integrated campaigns that involve the following areas of strategic marketing: -
- Market Research & Analysis
- Product & Service Design
- Brand Creation and Design
- Public Relations Strategy and Campaign Management
- Social Media Strategy and Campaign Management
- Exhibitions & Event Strategy and Campaign Management
- Creative Design for print
- Video and Photography Content Production
- Website & Webstore design & implementation
When it comes to Selling we help in developing the right channel strategy for your markets and products, and can assist in developing increased sales via a high-performing New Business Development and Account Management Team.
Our approach is based around implementing a sound and appropriate selling process i.e. one that works to maximise your sales opportunities and deliver a pipeline of prospects, opportunities, and orders for your products and services. We also provide sales force coaching to maximise the capabilities of individuals as well as the whole team.